Simone Grassini
Cognitive Psychology | Virtual Reality | Artificial Intelligence | Environmental Neuroscience
My research explores how people engage with both natural and virtual environments, adapt to transformative technologies such as AI, and experience perceptual, cognitive, and psychological phenomena
PhD, Professor of Psychology
About
Simone Grassini, PhD, works as Full Professor of Psychology at the University of Bergen (Norway). His research spans cognitive and environmental psychology, neuroscience, and human-computer interaction. Grassini’s work centers on how humans engage with natural and virtual environments, exploring the psychological and physiological effects of modern technologies like virtual reality and the psychological benefits of nature exposure.
With international research experience across Norway, Finland, and the UK, Grassini has significantly contributed to psychophysiology, environmental neuroscience, human factors, and cognitive ergonomics. His research is widely published, addressing topics such as immersive technology's impact on cognition, nature's influence on mental well-being, and public attitudes toward AI.
Grassini has been involved in several externally funded research projects and has advanced initiatives that bridge health, sustainability, and technology. Grassini has been listed as one of the Norwegians' top 100 most prolific researchers. He received numerous grants and awards, reflecting his commitment to advancing knowledge in psychology and its applications to real-world issues.
An inspiring educator, Grassini teaches courses on cognitive psychology, biological psychology, environmental psychology, research methods, and human factors. His mentorship has guided students into impactful academic, clinical settings, and industry careers. In addition to academia, he shares his insights as a speaker, delivering keynotes on AI, environmental psychology, and virtual reality. Grassini’s work is frequently featured in popular science outlets like Scientific American and Psychology Today, underscoring his mission to deepen our understanding of the human experience amid evolving technological and environmental landscapes.
Get in Touch
For inquiries or collaboration, please reach out. I look forward to connecting with fellow researchers and students in psychology.
simone.grassini@uib.no